This book is a wonderful exploration of the power of analogies and a brief history of their impact on the major and minor events in our lives. It’s goal, which it accomplished, was to strengthen my metaphorical muscles and amplify my analogical powers.
Hooked was practically inspiring. It made me feel like I could design an app that was meaningful to people. Eyal’s model and accessible explanations endow the reader with super powers in design. Suddenly, I felt like I understood how to hook people.