A brand story is a must for the modern marketer but do we really know what a story is and is a brand story any different from a brand narrative? We break down the difference between a brand story and a brand narrative and offer some thoughts on what makes for a successful brand narrative.
Wilson demonstrates that people make sense of the world, and themselves, through narratives. In Redirect, Wilson leverages this foundational understanding of human meaning-making to demonstrate how story-editing can be used to improve people’s situations.
Most agencies position the client as a damsel in distress in need of rescue and the agency as the handsome knight riding in on a white horse. Fortunately, you can still be super while allowing your clients to be heroes. You do so by finding a role in your client’s story.