We gathered some brilliant, accomplished men and women from a number of different industries to discuss the role of narratives in connecting and influencing people. Their perspectives and ideas related to the role of narrative in brand building were profound and practical.
My mother taught me quite a bit about life, relationships and parenting. Inadvertently, she also taught me about branding.
Marketing has an impact on people’s lives. The benefit of that impact is up to us. Yet, there are very few expectations on marketers as an industry to be responsible for that impact. Considering all of the power and privilege, insight and access granted to us, it’s time we held ourselves to a higher standard.