Make marketing more meaningful.
Discover lasting success by connecting your organization to the customer stories that matter most with Threadline's narrative design process.
HOW DOES
IT WORK?
Capture
Build
Threadline combines narrative psychology and behavioral economics to establish a new approach to marketing and design.
Narrative Design
Shaping People's Stories
Narrative design is the use of communications, products and services to intentionally shape the stories people tell about themselves. It recognizes the person as the hero and the organization as a tool in their journey.
Interventional Marketing
Shaping People's Behavior
Interventional marketing moves beyond communication to shape more beneficial behaviors to the person and the organization. It is an approach focused on cultivating healthy, lifelong relationships between organizations and customers.
“Acting Director of a Chicago Based NonprofitI have to tell you that my team raved about the work you have done for us so far and the ability you have to distill our "flight of ideas" into a crystallized vision. I also appreciated you helping me understand what needs to happen next. I'm so grateful for your team!