Threadline combines narrative psychology and behavioral economics
to establish a new approach to marketing and design.
Narrative design is the use of communications, products and services to intentionally shape the stories people tell about themselves. It recognizes the person as the hero and the organization as a tool in their journey.
Interventional marketing moves beyond communication to shape more beneficial behaviors to the person and the organization. It is an approach focused on cultivating healthy, lifelong relationships between organizations and customers.
“Acting Director of a Chicago Based Nonprofit
I have to tell you that my team raved about the work you have done for us so far and the ability you have to distill our "flight of ideas" into a crystallized vision. I also appreciated you helping me understand what needs to happen next. I'm so grateful for your team!