Threadline combines narrative psychology and behavioral economics to establish a new approach to marketing and design.
Narrative Design
Narrative design is the use of communications, products and services to intentionally shape the stories people tell about themselves. It recognizes the person as the hero and the organization as a tool in their journey.
Interventional Marketing
Interventional marketing moves beyond communication to shape more beneficial behaviors to the person and the organization. It is an approach focused on cultivating healthy, lifelong relationships between organizations and customers.
A few things we’re great at
Our services are stepping stones to creating more meaningful marketing. Whether your project needs the full gamut of offerings or just one, our goal is to create something we’re both proud of.
Insights Generation
Stories reveal the meaning behind a person’s relationship to an organization they may not understand themselves. If you want to unlock the secrets of the mind, narrative is the skeleton key that opens it.
Our insights generation methodologies provide organizations with a rich, meaningful opening into the mind of its audience. Interviews can be conducted in a facility, home, video conference or phone around the world.
Strategy and Branding
Threadline updates positioning, an older style of marketing tool, to be relevant to our current understanding of how the mind works and how it’s most often persuaded.
A narrative positioning workshop will enable organizations to clearly define their role in the customer’s narrative and how they can best fulfill it.
Whether it’s a strategy plan, a brand personality, or a creative brief, infusing your documents with an evocative narrative, clearly articulated insights, and easy-to-understand direction will elevate your strategy documents to higher levels.
Consumer Psychology Consulting
At Threadline, we are experts in understanding how consumers think and act. We haven’t just read the literature, we’ve published it.
If you don’t need another agency, you might just need an academic. We can partner with your team, your agency and your existing research assets to identify insights and develop opportunities to take your brand to the next level.
Let us know what your challenge, your question or your goal and we can figure out the best way to help.
Client Testimonials
Dont’t take our word for it – here’s what our clients say:
I have to tell you that my team raved about the work you have done for us so far and the ability you have to distill our “flight of ideas” into a crystallized vision. I also appreciated you helping me understand what needs to happen next. I’m so grateful for your team!
Acting Director
Chicago-based Nonprofit